Archive for May, 2008

Tips To Make Text Link Ads Pay Off

Friday, May 16th, 2008

Some web publishers are perfectly thrilled to gain a little cash for their work. Others, however, really want to boost their profits. Should you be in the latter group, you’re most certainly not on your own. One of the many ways to make this happen includes using Text Link Ads on a blog or website. This is a fantastic way to go, but some effort needs to be in the mix to make this option pay out well.

The Text Link Ads company is a well-known one that offers publishers and advertisers a place to meet to buy and sell ads. The TLA affiliate program is one that can pay out extremely well for those who can make it work. Publishers who sign up for the program get $25 for each successful referral they make to other advertisers or publishers. If you’re the publisher, you get paid the $25 when another publisher signs up and puts ad scripts up for at least a week. The program also rewards referring publishers when a new advertiser buys a link. Payments from TLA are steady. They come once a month in the mail or through PayPal.

While this sounds really easy, and it can be, the reality is publishers often have to work the program to their advantage to see real rewards. The trick involves the strategy that’s used to get your visitors to click through and sign up. Sending readers to TLA isn’t enough. They actually have to use the site’s services for you to earn any money.

A popular way to increase click through rates and earning potential is to ensure TLA ads have good placement on your site. Making sure these ads are visible is vital. It’s also not a bad idea to include a second link with your referral information on the same page as the box ad. Duplication is not a bad thing in this case.

Better ad placement is, of course, important, but there are other steps that can be taken to increase earning chances. Targeting the right visitors for conversions can also be important. Since publishers must sign up, gain approval and then run the ad script for the set number of day, they very likely should not be your focus. Target the advertisers instead.

There are a host of things you can do to increase the actual commissions. They fall into three major categories: ad placement, overcoming the “invisible” banner and self-promotion.

If the TLA affiliate program is going to be successful, people have to see the ads. There are some great ideas to help make them stand out. They include including TLA text links or even banners following each blog post or website article, making sure ads appear in the top of the page, making sure the ads are linked in the site’s “links” section and rotating ads. It can also help to have friends, family members, co-workers and acquaintances review ad placement and give their input on what catches their eyes. Creating special TLA landing pages can be rather helpful, too.

Compensating for web surfers’ noted ad blindness is another issue that will need to be overcome. Some site owners create personalized banners that include statements about earning potentials and not the direct TLA information. These ads link to TLA’s pages directly or to an onsite presell page instead. Adding a recommendations page with TLA’s information and other affiliate programs can be useful, as well.

Promoting your TLA affiliation program can also be rather beneficial. Ways to do this include buying forum signatures with the link included, leveraging Adwords to send people to your presell page, buying blot posts that direct people to the presell page and even sponsoring eZines and other similar publications with the affiliate link included.

Promotions alone can drive in traffic, but other steps might be necessary to increase conversion rates. Some of the better ideas here include running contests for those who sign up for TLA using your affiliate links, giving some form of cash back for each person who signs up or even providing free advertising via links on your site. The ideas here are many. Creativity can really pay off.

The TLA affiliate program can be a rather lucrative one if it’s worked correctly. Taking the time to tweak your site, promote your affiliation and entice readers to act can really help.

Jeff Alderson is a Florida based software developer. He is an expert on search engine marketing. To boost profits, Jeff recommends using a keyword analyzer to find targeted keywords

Business Marketing Online

Wednesday, May 14th, 2008

Many people are starting Online Businesses, but learning on the fly, so to speak, how to get traffic to their sites. A big factor to be considered is how much will it cost to get the traffic to your web site. I recently wrote two articles, one about specific landing pages and the second about matching keywords to specific landing pages. This time I am going to cover the cost of each keyword. In other words how much should you pay for each phrase or keyword?

You can recognize the demand for online business by looking at the searches made on the search engines. They are phrases like business conferencing meeting online web, advertising business online web, business free online site web, online web business opportunity, business hosting online page web, online business web hosting and business create online site web opportunity just to mention a few.

There is much that is to be learned about this topic and I’m only going to scratch the surface in this article, but it should get you started off correctly. There are many factors to consider that can make a big difference in your profit.

You should ensure that you have a different landing page on your site for each area of you business. For example on my site I have a landing page for Work At Home, Top 10 business, Home Based Business, Moms Jobs, Affiliates, Data Entry, Online Paid Surveys and a link to my real time newsletter.

If you are utilizing one of the tools available to us called (PPC) Paid Per Click Advertising, whereby we pay a search engine pennies to show our ad when someone types in particular keyword. As I mentioned in my other article you must break up your keywords in such a manner as to have all of your keywords on a given topic sent to the specific landing page. For example you should have all Work At Home keywords go to your landing page, which is mostly about Work At Home ideas. Like wise have you keywords on Home Based Business go to the landing page that highlights Home Based Business Opportunities.

In addition you don’t want to bidding against your self so you want to make sure that you don’t mix and match your keywords. You will want to advertise only the keywords that match a specific landing page when using (PPC) Paid Per Click Advertising. Don’t have Work At Home keywords mixed in with Online Paid Surveys sending people to multiple landing Pages.

You will want to use multiple variation of a given keyword. Think about the conversation going on in your customer’s head. What would you type in if you were searching for the same thing? What would others type? Don’t just set you campaigns to run on a maximum price per click. Do some research to see how much a particular keyword is being searched for. If it is not one of the most popular decrease you bid amount. Once you have done this monitor it over a couple of weeks or a month so you can see if you getting the same amount of clicks. Search engines are not always going to give you the best price. Some of the big ones are pretty fair, but I want control of these things myself. Many of my keywords are half the price of some of the major ones. Before I learned this though, many search engines were charging me full price when it was not warranted.

Every subtle change in your website landing page, keywords, keyword bidding, no matter how minuscule, has an effect on your customer. I always recommend change, monitor, analyze, modify and keep continuing the process. Compare the new change to the old one so that you can see which landing page converts best.

Once you have had your website going for awhile there is always much more fine tuning to do.

Please feel free to read more of this article by visiting my link in the resource box below. I always enjoy getting emails pertaining to my articles or my site. Your feedback is important to me.

Michael Comeau has been owner of many successful businesses over the years including his current online business which can be viewed at http://www.workfromhome4dollars.com/ArticleWebBus2.php You may also find more articles by Michael Comeau at http://www.workfromhome4dollars.com

Search Engine Optimization - The Beginning To Internet Marketing

Wednesday, May 14th, 2008

So you’re interested in getting to the top of Google. If you’re interested in search engine optimization then there’s about a 98% chance that it’s the reason you are reading this article. In SEO you have two choices: you can hire a company to handle your search engine optimization or you can read about a thousand articles like this one and learn how to do it yourself.

In doing this you will also learn a little about html and find a way to do some sort of keyword analysis because if you can not change your text on your website, and you choose worthless key words, then your site will not be associated in the right category. Therefore, you will not make any sales.

If you’re still reading this then you’re looking for the great hidden secret to getting to the top of Google. In order to rank high in Google you have to do two things have a better word score then anyone else for your keywords, and have more links coming to your site from sites with high page ranks. In getting a high word score you need to have some text on your home page and in this text you need to mention your keywords as many times as possible. When you optimize your web site for keywords you are basically getting your site ready for search engine optimization which in all reality is just getting incoming links to your site.

Before you submit your site to the search engines you should have a good amount of keyword rich text, Meta tags (Which are not obsolete by the way), a robots Meta tag, and a Google sitemap. Once you have done all these things you are ready to get some links to your site (this is how you get to the top). When you have incoming links to your site it matters a lot that those sites have high page ranks for example if you have a site with a page rank of 7 linking to you then Google’s algorithm will crawl your site every 24 hours which is very good.

There are some things that could have a negative effect on your ranking with the search engines these things are called black hat SEO tactics. You do not want to do anything to get your site black listed in the search engines. Before Google and all the other search engines changed there algorithms SEO Company’s and webmasters would use some techniques to get to there links to the top like hiding text, hiding links, link malls, and link farms. You should avoid anything that might have a negative effect on your page rank.

There is a lot more to Internet Marketing then just search engine optimization however search engine optimization is where it all starts. Search engine optimization improves the volume and quality of traffic to your web site. Before optimizing your site you should have knowledge of how search algorithms work, and research on what people looking for your site search for to get to it. This is one of the key factors in having a productive website, and achieving a good page rank.

Phil Lowe is a SEO Marketing expert and Internet Marketing Strategies consultant who also specializes in Web Design

Know Success By Knowing Your Market

Wednesday, May 14th, 2008

To be successful you need to differentiate yourself from other businesses, and the easiest way to do this is to focus on your niche. Your Unique Selling Proposition (USP) should give you a clue to your niche. A USP by the way is that short statement that tells consumers why they should do business with you. Why someone should buy your product or service over and above any other similar products or services on the market.

Narrow your niche down as much as you can. It’s easiest to do this if you think about your ideal customer. What qualities does this customer have? What specific industry or industries does your client fall into?

Think about your customer’s age, sex, income level, his/ her job title, number of children, the home he/ she lives in, geographic area, financial stability (can your client afford your product or service?) - the more you can identify about your ideal customer, the easier it becomes to work out ways in which you can serve that customer’s needs.

Make a list of the above items and try to clearly and concisely define your market and your ideal customer or client. Now make a list of the problems or challenges your client has that your product or service can solve. What sort of credibility do you have with this client and what image must you have that makes him/her want to do business with you? Can you reach or market to this client inexpensively and if so, how?

Now you know what industry you target, and a description of your ideal client. Beyond this you also know what to provide to that client, how to come across as an expert to them and how to reach them.

What’s Your Specialty?

Identifying your niche helps you to decide where your advertising dollars can be spent. For example, if you’re a florist who specializes in wedding bouquets, you could advertise in wedding magazines, and co-advertise with bridal boutiques and other businesses in the wedding industry.

Describe your niche in your marketing plan and create communication plans and follow ups.

How will you communicate with your ideal customer and your niche?

Make a list of options: newspaper advertising, leaflets and flyers, Web advertising, telemarketing, etc. - the ways you communicate will depend on how your customer or client spends his/her time. If he or she works in the city and never reads the local paper, then local newspaper advertising is a waste.

The broad goal of your advertising, regardless of the media you select, is to reach an audience with a message that will compel them to act. But to be effective, you’ll need to narrow that goal by answering these two questions:

* Who do you want to reach?

* What do you want to happen after you’ve reached them?

These are your objectives and will guide you in deciding where to advertise.

Schedule the actions for your marketing plan once you’ve decided on your communication plans, to put the plans (or one plan a month) into action. Take out your planner or schedule, and write down the actions you’ll take on a specific day(s) and times.

Now take the actions! (This is key!!)

Author Bio

David Mason is president of Mason Performance Development Inc., a Speaker, Trainer, Performance Development Coach and internationally best-selling author.

Find out more about David and how he can improve your results and be sure to take the complimentary Coaching Assessment at http://www.YourBigProfits.com

Want FREE marketing tips? Sign-up for The Performance Development News it’s a weekly ezine for small business owners who want simple to use tips and hints to create Big Profits, guaranteed. Visit http://www.YourBigProfits.com. Sign-up now and get the new Big Profits Bonus Toolbox as my gift to you!

This article is copyright protected but can be reprinted unaltered including the author bio and resource.

Trade Show Display Pop Up Booths - 4 Tips To Have A Productive Las Vegas Trade Show

Wednesday, May 14th, 2008

Going to Las Vegas isn??t only to gamble anymore it is to make a lot of business and at the Las Vegas Convention Center, Mandalay Bay Convention Center and Sands Expo & Convention Center the diversity of events weekly is so assorted every active business big and small ends up there during the seasons one way or another. One thing they all have in common is putting on the best show they can in a short amount of time to gain the sales and connections they need and want. Since most exhibitors are not from the Las Vegas area this means packing light or planning ahead of time.

Our four tips below can help make your Las Vegas trade show experience modified to your expectations when it comes to your booth design. Without heavy duty lifting or production you can have a booth design in a matter of minutes that is unique and personalized. Instead of planning and debating for hours just remember these 4 things.

1.Space and air: It is hard to sell with a cluttered booth so whether you are installing, dismantling or using a Pop Up booth display at a trade show remember that space is limited sometimes so use your area, define your space but always think: Less is More -when it comes to accessorizing or diluting your image.

2.Time is of the essences. Only within a three to five day span you will have set up and sold, hopefully. When using a portable Pop Up booth take advantage of the walls and think of this as a portable ad campaign or billboard and create signage that is quick, easy to read and to the point. This way most people that are coming into your booth will already be interested in your products and services before you say a word because they got the vibe from your signage.

3.Product placement. While at your trade show in Las Vegas, only show your best items and put them at eye level and able to be reached and touched and see. Keep your booth tidy and organized at all times, constantly check the floor because even though it??s not included with your Pop Up display trade show Booth, trash like straw wrappers, do not sell you well.

4.Whether you Buy or Rent your Pop Up Display booth, change it up every season or so. Have something similar to be remembered like your logo on the top header above the Plasma TV, but the photomural panel and DVD video should be updated and re-created, just like your products and services are.

Sometimes just having the marketing tools or booth display like a custom made Pop Up Display trade show booth package from ICCRents isn??t enough. You have to fill it with your own voice and products and let the booth be your shop for a few days, your showroom, office, and lively homage and we hope our tips help you have a fantastic trade show experience so you can build your business.

Heather Staub is the Marketing Coordinator at ICCRents http://www.iccrents.com and she blogs about Pop Up booths weekly: http://www.iccrents.com/tradeshowdisplays.asp

Dummies’ Guide To Google Adsense

Wednesday, May 14th, 2008

What is Google Adsense?

You probably have heard a lot about Google Adsense. It is one of the hottest ways to make money online nowadays. Google Adsense gives you the capability to earn revenue from advertising by displaying Google ads on your web pages.

Google Adsense is passive income. It is income that you earn without having to put in a lot of work. Well, this may sound like scam. Nothing is for free in this world except the air that we breathe. The truth is you need to put in the groundwork. Learn about Google Adsense and then set up your web pages. Wah la, you are ready to earn passive income.

The concept is much like real estate. For example if you own a commercial building. You hire a property manager and maintenance work crew to maintain it. All you have to do is to rent out the building space and watch income roll in. Once you have laid the groundwork of acquiring a building, renovate it, rent out space, and hire a property manager and maintenance crew, there is little else to do except to earn passive income.

How does Google Adsense work?

Google Adsense is an easy and fast way of making money with your web pages. Well, you may ask what kind of ads does Google display on your web pages. Google displays ads that are relevant to your web page content.

Let us say your web page is about dogs. Google will send ads for pet stores, dog food, dog training, toys for dogs…got the picture? Google always sends targeted ads that are relevant to your content on a page-by-page basis. More relevant ads on your web pages translate into money. Google pays you every time a visitor clicks on an Adsense ad.

Google have ads for all kind of business. So it can deliver ads that are relevant to just about any kind of content be it general or specialized. You do not have to come into direct contact with advertisers, since Google does the work for you.

Advertisers range from global companies to small local companies. Ads are targeted geographically. So, global businesses can choose the country or countries of their choice to display the ads. There is one more versatility of Adsense, it can display ads in many languages.

Signing up for an Adsense Account

Sign up is free. It only takes a few minutes to get started with Google Adsense. Just fill up an online application form. Google has no strict criteria for acceptance into the program. The content requirements are quite standard. Once Google has accepted your application you will be able to display ads on any of your web pages using the same code.

Before you sign up do read the guidelines, terms and conditions and detailed FAQ on the Adsense website, so you do not run afoul of Google Adsense’s policies and have your account terminated.

Once your application is approved, all you have to do is to copy and paste the relevant block of HTML code into the source code of your web page. Ads that are relevant to your web page content would start showing up. It is that fast and easy.

What does Google Adsense do for you? The reply is just three words - earn passive income!

Gerrick W provides information and software tools You Need to Effectively Promote Your Online Business.Visit: http://www.1stinternetmarketingsolution.com

Making Money with Adsense

Wednesday, May 14th, 2008

Over the last few years, ??Google? has changed from a not so well-known search engine claiming to the fastest one around to a verb, literally. These days we often hear people saying things like ??Just Google it!? to describe the action of searching the net for something. Google has made its mark in the search industry, the same way that Hoovers did with vacuums or Vivid did to permanent markers! But, Google is much more than just a search engine. It offers a wide span of products and services roughly revolving around the search concept: From Google Earth to Google Desktop search to Google Adsense.

With Google Adsense, it is possible for publishers (like myself) to earn an on-going revenue from their websites. All publishers need to do is place a bit of code on their website and Google automatically visits the site, looks at the content of the site and places relevant ads on the site. If you missed that, the main keyword here is ??relevant?!

I obviously don??t mind earning a bit of advertising revenue from my website, but I certainly don??t want my visitors to see ads of household cleaning products or car parts or baby prams! I want my visitors to see ads that are relevant to this website and that genuinely interest the users. And Google does exactly that. Each web page is visited (and revisited) by Google??s little helpers (called bots or spiders) and based on the content on each page, relevant ads are then automatically displayed on the page. Ex: The Affiliate Programmes page contains ads for other affiliate programmes and the Online Marketing page contains ads relevant to that page. That??s the main thing so wonderful about this programme. Plus, you don??t have to worry about selling ad space and leftover ad inventory all the time. Google takes care of all that for you.

So, if you have a website and have been thinking about advertising on it, Google Adsense might just be the thing that you need!

“Ram-Blings” by Ramnish Gupta. Read more on http://www.newzealandphotography.co.nz/ram-blings

How To Really Get Results With PPC Advertising

Wednesday, May 14th, 2008

Many individuals are turning to PPC advertising to generate an income stream from their website, whether in the internet marketing community they offer direct mail lead generation packages, master resell rights or is just a personal website. PPC stands for pay per click advertising, one of the fastest growing segments of internet advertising and one of the most lucrative to website developers. One of the most prominent companies closely associated with PPC advertising is Google Adwords, which is emerging as a leader in the online advertising industry and adds hundreds of websites to its ranks on a weekly basis.

PPC advertising is not complicated to understand and is really a simple innovation. Advertisements are placed on web pages using relevant keywords in the content of the web page to determine which advertisements should be placed on which web pages. The advertiser pays a set price for each lead that is generated by using the link that is provided on the web page.

The PPC service is beneficial for both the advertisers and the web developers that have created the web sites that the advertisements are placed on. Advertisers like the service because they are only paying for the leads that are actually generated, not potential leads that may never visit their web site to see what services they have to offer. The developers of the web sites that the advertisements are placed on also enjoy the service because they are paid a modest commission for every lead that is generated from their web site.

There are several ways that you can use to make your pay per click account with Google Adwords, or any other PPC advertising company, work for you and make the most out of your investment. The easiest way to have your PPC campaign become an effective marketing tool is to pick the keywords that you choose to focus on for your campaign very carefully. The keywords that are chosen for your campaign have the ability to either make your campaign a success or destroy the chance of leads being generated from your efforts.

Many individuals choose to go with the most popular keywords on the internet that are relevant to the services that they are offering on their website as the focus of their PPC campaign, like for example: master resell rights, selling software, internet marketing, among others. While the most popular keywords tend to generate the most leads, they are also the most expensive to procure and, since the advertiser pays the set rate for each time that their ads are clicked, the monthly tally for the campaign can get to be quite expensive.

Many of the most popular keywords must also be bid on, making it uncertain that you will even obtain the keywords that you would like to focus on. Other individuals choose to go with lesser known and less popular keywords for their PPC campaigns. Targeting video games versus targeting master resell rights for small business like we, is a whole different story.

Although these keywords may not generate as many leads for the business as the most popular keywords, the individual can narrow their focus to an audience that will be genuinely interested in the products that they have to offer and save a great deal of money on their pay per click advertising campaign. A PPC campaign can indeed generate a lot of business for a company, if done correctly.

Master Resell Rights are one of the opportunities any savy rising entrepreneur can benefit by stamping there name and start Selling Online Software

MSN PPC Advertising Behavioral and Demographic Targeting: Killer App. or Achilles’ Heel?

Wednesday, May 14th, 2008

Examining the failures of the web content design of many enormous consumer corporations.

When you think of the world’s most successful businesses, what names come to mind? Most likely, consumer-oriented giants such as Coca-Cola, McDonald’s, Sheraton, Disney, IBM, General Electric, and IBM. Not only have they spent billions on advertising to buy their way into your head. They offer convenient products and services that have made them a part of your life.

But when you think of the most successful web sites, what names come to mind? Names like Google, Yahoo! Amazon, AOL, Kazaa (for better or worse), and Hotmail.

The late-1990s mantra about the web being a disruptive technology that would destroy traditional companies may have been overstated. But a decade and a half into the web’s existence, it is clear that the world’s leading corporations have been sidelined on the web.

The biggest shopping site is not walmart.com but amazon.com. The biggest map site is not randmcnally.com but mapquest.com.

Established companies have usually only been able to buy their way into this market through acquisitions (as with Microsoft’s purchase of Hotmail, which it used as a base for creating MSN).

Why, with few exceptions, were the world’s most successful web sites not launched by the world’s most successful corporations? Many Big Name Companies’ Web Sites a Vast Waste of Time for Visitors

The McDonald’s web site talks about food, but has no real menu. The Coca-Cola USA web site has no clear ingredients list or nutritional information, no recipes for floats or mixed drinks, no company history, and nothing else useful to people who like Coke. All that information has been inexplicably located on the ?? company? page, which on every other web site is used for investor relations. The Johnson and Johnson web site has useful information if you can access it?”when the author attempted to open it, it crashed two different web browsers (Internet Explorer and Mozilla) before finally yielding (to the Opera browser).

Many big-name companies’ web sites offer lessons in what not to do in web design. The biggest lesson by far is not to sacrifice usability in an attempt to look cool, and never forget why your users came to your site in the first place. McDonald’s may be the world’s largest restaurant chain, but it didn’t get that way because of its web site. Why Big-Budget Websites Are More Often Bombs than Blockbusters

The web sites of many successful corporations (both B2C and B2B) are like big-budget Hollywood movies that spend millions on stars and special effects, and a quarter of a percent of the budget on the script. Worse, the special effects of blockbuster web sites are far more annoying than impressive.

Special Effect that Bombs Number 1: Flash!

When web sites don’t offer any content?”any useful information to read?”what do they put up there instead? Spinning Coke bottles. Chicken McNuggets and French fries that zoom out toward you when you position your cursor over them. Changing pictures of generic-looking office buildings and men in suits (on the web site of real estate giant CB Richard Ellis?”but that essentially describes the generic look of many corporate web sites).

Of course, Flash can be used as a way to present content?”words, both printed and recorded, and pictures that actually illustrate something. But more often, it is used to impress. And most often, it ends up annoying. Who wants to spend the better part of a minute waiting for a rotation of generic pictures of smiling models?

Special Effect that Bombs Number 2: Splash Screens

You type in duracell.com expecting information on batteries?”which you will find, if you have the patience not to hit the ??back? button while the site shows a picture of a battery revolving painfully slowly. On www.mcdonalds.com you’re met with pictures of happy children playing with Ronald McDonald and a menu to select what country you’re from. Johnson’s and Johnson’s web site shows a logo before automatically redirecting you to the main page?”that is if it doesn’t crash your browser first (which happened when the author tried to access the page on May 2, 2004 ).

Another way big consumer corporations’ web sites from Schick to Mercedes-Benz to Thomas Cooke waste your time with splash pages is by making you choose what country you’re visiting from. This could have been detected automatically, or at least, useful worldwide content could have been placed on the homepage, with an option to choose a country prominently displayed.

Splash pages are the internet equivalent of making patrons wait in line out front before letting them inside. Unless a site belongs to a night club or a professional services firm with too much business, this can’t be a good idea. On the web, where the ??back? button and the URL bars loom temptingly, making people wait is business suicide.

Special Effect that Bombs Number 3: Overbuilt or Badly Built ??Dynamic? Functionality

Every web surfer has a story about a shopping cart that malfunctioned just when they were about to click ??purchase? on something they really wanted. Or a detailed form that lost all the information after the ??submit? button was pressed. When there are so many good ??dynamic? sites out there, why are there still so many bad ones? Part of the problem may be overbuilding and needless custom design. There are already excellent Open Source databases out there, which can be endlessly customized and updated by any skilled designer. Yet many companies prefer to spend their money reinventing the wheel so they can have their own proprietary technology, even if it doesn’t work.

Sometimes, dynamic content can distort the way an entire site presents itself. If the dynamic content is so complex that it presents problems for many users, it is unlikely the dynamic content is worth it. On disney.com, your first greeting is a message that your computer is sufficiently up-to-date (or not) to handle the site. Is that really the magical and fun impression you want to give visitors?

About the author

Joel Walsh is the head writer at UpMarket, internet marketing services, online copywriting services, & website content provider focusing on small and medium-sized businesses and those who serve them.

SEO - Where To Find An SEO Ghostwriter

Wednesday, May 14th, 2008

Sometimes you have great ideas but no talent for writing. This is when it becomes a good idea to hire a writer. Or you may be a very busy professional or expert in your field that is already really busy but needs an e-book or scores of SEO articles and have no time to write them. If either of these situations describes you, then you might consider hiring a ghostwriter.

There are several sites on the web where writers advertise their talents but the best two for ghostwriting SEO, blog writing and e-books are www.guru.com and www.elance.com. Both of these sites require a paid membership but it is well worth it as that fee (which is paid by both clients and providers) is there to keep the rank amateurs out of your face. The competence level on both of these sites is pretty high. On both sites writers bid competitively to get your job and you can assess a writer by looking at their comments and feedback. However keep in mind that both these sites are slanted to get the providers to do writing for as cheap as possible and many inethical marketers give bad feedback in hopes of getting a discount on their product. Talking directly to a writer on guru or elance and asking for samples is the best indication of whether you are hiring the best ghostwriter for you or not.

Also it seems that of all the brokerage or agency type sites on the web most freelance writers who specialize in web writing seem to have conglomerated on either of those two sites, so if you are serious about hiring they are definitely worth checking out if you are looking for high quality writing. Guru and elance are also the cheapest places to find SEO ghostwriters on the Internet as well.

Anthony Gregory is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com

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