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You may have tried PPC marketing and decided it didn’t work. Yet it’s not too difficult to set up a successful PPC campaign.

So why do so many PPC campaigns fail? In most cases it�??s because your costs exceed your profits. And why is this? Often it�??s because you�??re too anxious to get clicks!

There�??s one golden rule you have to remember for PPC marketing. PPC stands for �??Pay Per Click�?�! So every time someone clicks on one of your ads, YOU PAY. And if that click doesn�??t then result in a sale, you�??ve lost that money.

So for a successful PPC campaign, remember you don�??t want any old clicks. You want clicks that result in sales. In other words, you have to make sure that people only click when they are likely to buy.

And how do you do this? It�??s all in the ad.

• Target your ads precisely. Although you do want a good CTR (click-through rate) in order to get the highest possible position, you don�??t want untargeted clicks. That is, you ONLY want clicks from people who are likely to buy. So make your ads as specific as possible so that people know precisely what it is you are selling.
• For this reason, some people put the price of the product in the ad. This is in order to prevent people from clicking if they don�??t want to pay that price. But remember that as a rule, the ad should focus on the benefits of the product.
• Use your main search term for that adgroup in the headline of the ad. If you are using Google, Google will put it in bold type. So people will see exactly what they are looking for and be drawn to your ad.
• Use a different ad for each small keyword group (called �??adgroup�?� in Google). This is crucial for a successful PPC campaign �?” yet so many people make the mistake of putting too many keywords in one adgroup. The fewer keywords in the adgroup, the more relevant and precisely targeted the ad is likely to be. You don�??t pay for an ad unless someone clicks it, so you can have as many ads as you like in each campaign.

If you don�??t manage a successful PPC campaign the first time, keep trying.Just focus on your ad and keep tweaking it till it works. Because when you do get there, the rewards are tremendous.

For an amazing resource that will virtually guarantee a successful PPC campaign, visit

http://www.bizwrite.co.uk/ppcsuccess.html

Just like any normal petite person would do, you would surely not do things or even buy items that are not fit for a small person. In fact, you would look for clothes and shoes that fit you.

Similarly, when you’re a business owner operating a small business, you definitely do not put your efforts and resources into a marketing campaign just like a Fortune 500 enterprise. No. You would definitely invest on a marketing campaign that would be appropriate for your budget.

To further help you attract customers to your business and generate sales immediately, here are low cost marketing tips, yet effective ones at that:

You definitely DO NOT market like you’re the big man!

Fortune 500 companies often market for recognition and sales for the future. They’re looking forward most of the time because they can afford to use much of their resources to make the future ready for them. But you don’t. Small businesses do not have the time and the money to afford this kind of advertising. Your resources are enough to just keep you afloat in the meantime. So market what you have now. You can always look to the future when you’ve grown your business to such size as that of the big businesses. For today, you can always use offers and enticements to get your prospects interested in your products and services.

You can compete on price.

Let’s face it. Human nature dictates that we always look for discounts and lower prices. Hence, the popularity of discount sale and thrift shops. So instead of losing your sales, why not offer a cheaper version of your product. You can also create a smaller version maybe or a stripped down alternative that you can sell for a much lower price. Customers would definitely love that.

You can come up with a premium product or service.

And for those who look at quality and would not hesitate to pay the price for it, offer a premium and comprehensive version. Or you can mix and match your products and services to create a special package that would be appropriate for an expensive price. Boost your sales and profits by marketing to high-end buyers who can afford a more expensive product or service.

Go for something different and unique. Do not be ordinary.

Small businesses cannot afford to be lost amidst the many marketing collaterals that prospective clients receive everyday. In order for you to optimize your marketing campaign, you need to try something unusual. The internet is full of marketing tips from the standard to the most unconventional that your competitors may have overlooked. You might just find a thing or two that can help you launch your small business to the growth you want.

Reduce your ads, reduce your marketing costs.

If your competitors are going for the big ads, you can always trim your promotions and run more ads for the same price. This way, you provide your target audience with more opportunities for them to see and retain your brand in their minds.

Use joint promotions rather than go at it alone.

Small businesses have come up with a way to compete with big businesses. Joint promotions are the in-thing these days. You look for some non-competing small businesses like yourself and then market jointly. Not only does this marketing strategy provide you with the opportunity to market extensively at a very low cost, but you also get the chance to compete with the big honchos in your target market.

These are low cost yet effective marketing tips that you can use for your small business. We hope you can use these strategies to help you generate new leads and increase your profits.

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

For comments and inquiries about the article visit: Marketing Tips

Following the Google guidelines will help Google find, index and rank your website. We have prepared a checklist to the guidelines necessary for SEO success.

When your website is completed and online:

- Seek relevant links from websites that have similar content to yours.
- Submit your website to Google at http://www.google.com/addurl.html
- Open a Google Account, add your website and then submit the sitemap.xml (you can make an xml sitemap for free at sitemapdoc.com)
- Submit your site to relevant directories such as dmoz.org (the Open Directory Project) and other major search engines such as Yahoo and MSN. If your website is about a specific topic, then submit it to industry-specific search engines.

Designing Your Website

Website Navigation :

- ensure your website has a clear hierarchy and text links, not image links.
- every page should be reachable from at least one static text link.
- have an HTML sitemap with links that point to all pages of your site. If your sitemap has more than 100 links, break the sitemap into separate pages.

Website Content :

- aim to create a useful, information / content rich website
- write pages that clearly and accurately describe the content of your page
- research the words visitors would use to find your website pages and include those words within the content. Do not guess what search words they are using as you will very often be wrong. Research the keywords for free here
http://www.digitalpoint.com/tools/suggestion/
- use text instead of images to display names, content and links. The Google crawler does not recognize text contained in images
- ensure that your TITLE tag and ALT tags are descriptive and accurate and not simply keyword-stuffed
- check your website for broken links and ensure you are using correct HTML
- keep the links on any page to less than 100 links

Checking Your Website - Technical Considerations

Use a text browser such as Lynx to examine your website because most search engine spiders see your site much as Lynx would.

If you include features such as javascript, cookies, session IDs, frames, DHTML, or Flash and these keep you from seeing all of your website in the Lynx browser, then search engine spiders will have trouble seeing them also and will have trouble crawling your website.

Ensure your hosting provider supports the HTTP header If-Modified-Since. This allows the web server to tell the Google crawler if your content has changed or not since it last crawled your website.

Have a robots.txt file on your website. This file will tell the Google crawler which directories (folders) can or cannot be crawled and indexed. Use your robots.txt to stop the crawling of search results pages and any auto-generated pages that do not add value for visitors coming from Google. To learn how to write a robots.txt file go to:
http://www.robotstxt.org/wc/faq.html

Quality Guidelines

Webmasters who spend time upholding the spirit of the basic principles detailed below will provide a much better user-experience for visitors and this is what will help your website.

The Basic Principles of Quality Web Pages

- make your website pages for users, not for the search engines.
- ensure your content is original and relevant to the topic of the page.
- avoid tricks intended to improve the search engine ranking of your website.
- always ask yourself, when you are about to implement something new: “Does this help my visitors?”

The Do’s and Do Not’s of Quality Web Pages

- do not load pages with irrelevant keywords
- do not create multiple pages, subdomains, or websites with what is basically duplicate content
- do not use hidden text or hidden links
- do not use cloaking or sneaky redirects
- do not create “doorway” pages just for search engines, or use other cookie cutter approaches such as affiliate programs with very little or no original content.
- DO provide unique and relevant content that gives users a reason to visit your website again and again.

VIPdogs.com providing website hosting solutions for the dog sites of breeders, owners and friends of The Dog since 1997, together with the free webtools necessary to ensure website building success for our clients!

I’m going to let you know about the way I got approved for Google AdSense. This is a proven method and I didn’t have any trouble yet. I’m not quite sure whether Google will make actions to change their approval policy after finding this method. But still it is OK with them.

If you are going through the standard way, first you have to build a quality website according to AdSense guidelines. And then you have to host it with a web hosting service provider. If you know web designing, then you can reduce the cost for both of these. But otherwise you will have to spend at least few hundreds of Dollars. And there is a possibility that Google will reject your application for AdSense, if you haven’t followed the guidelines. The method that I’m going to describe here won’t make you any of above mentioned troubles.

If you are familiar with blogs and blogging you know about blogger.com which is a blogging service provided by Google. If you don’t have a blogger.com account, it is free to sign up for an account. For this you will need an email address of Gmail. You will need it for applying for AdSense also. Therefore if you don’t have these or one of this membership (blogger.com and Gmail), first get the both memberships. When you register with blogger.com you can create your own blog with modifications. Then publish your blog. Then go to the administrative panel of your blog and click “Template>Page Template”. Then click the “Add a Page Element” link and a pop up window will appear.

You will find “AdSense” element there. When you click “ADD TO BLOG” button in that element, you will be directed to the AdSense registration page. Fill all the required fields in the application form correctly and submit it. Hurray! You are done. Google will approve your application within 2-3 days. You don’t have to worry about the possibility of rejection of your application as blogger.com is a one of their services. Once your approval confirmed through email(Gmail address you registered with), you are free to put your AdSense code in any website that you like.

I hope that you gained something after reading this post. I wish you all the best with your internet business.

Sampath Wijeratne is the administrator and main contributor of http://www.best-internet-guide.com which provides information on various topics related to the internet with free of charge. It also provide RSS subscription through a RSS link and by email. You will find more related articles in his website.

I just wanted to share a little Search Engine Optimization experiment I ran to confirm the theory that Google likes content rich sitemap pages rather than just a bunch of links pointing to different pages on your site. I also wanted to look at a way of funnelling Google page rank to all the internal pages on my site as quickly as possible

I have heard from a few search engine optimization companies that sitemaps are good ways of helping search engine spiders find all the pages on your site but have you every thought that using good quality sitemaps can also help your internal pages attain a very high Google page rank very quickly

I was reading a Search Engine Optimization article about how Google likes pages with good quality relevant content and how they wanted to serve this quality content to their surfers. I decided to run a little experiment with sitemaps. I build two types of sitemap, one with just links to my article pages and the other with the same links but these links were also surrounded with relevant search engine optimized content.

Sitemap without search engine optimized content

http://search.freefind.com/find.html?id=85113844&m=0&p=0

Sitemap with search engine optimized content

http://www.search-engine-optimization-review.com/seo-sitemap-11.html

I created content rich sitemap with a neat bit of sitemap generating software that generates pages by using the title and description of your internal pages.

http://www.search-engine-optimization-review.com/sitemap.html

I started an aggressive reciprocal link campaign and my index page shot up to a PR 5 within 60 days.

http://www.search-engine-optimization-review.com Google page rank 5

Both types of sitemap pages gained a PR 4 but the funny thing was the pages that were linked from my content rich sitemap pages gained a PR3 but the sitemap pages with just text links to my internal pages were only a PR 1.

Six months after creating these sitemap pages the article pages linked from the content rich sitemap pages had attained a PR 5 but the article pages linked from sitemap pages that had just text links with no content had attained at the very best a PR 2.

I have come the conclusion that Google does like quality search engine optimized content rich pages and using these sitemap pages to funnel Google page rank to your important internal pages is a wise thing to do.

My advice is to build your sitemap pages with content surrounding the links to all your internal pages so they are only two clicks away from your home page.

Example Home page �?” Good content sitemap page �?” internal pages

If you have a lot of sitemap pages (I had over 20 with 100 links per page) create links from your home page using text links. For example instead of creating a link like Sitemap and sitemap2, sitemap3 etc Use keyword links to your sitemap pages like

Seo l Seo firm l Seo company l Seo New York l etc

One last thing, use RSS to feed up to date relevant content to your pages to keep the search engine coming back to gobble up your web sites pages.

Check out my spider page.

http://www.search-engine-optimization-review.com/cgi-bin/spider/spyderview.cgi

This software tells you when and where the search engines have visited your site

Keith Mallinson is author of the free, SEO Review internet marketing newsletter, offering subscribers up-to-date information on all aspects of search engine optimization and internet marketing. His search engine optimization website offers unique, no BS information, for free