Keyword Research
Out of the many aspects of Search Engine Optimisation, selecting good, well researched keyterms is of vital importance.
If you do not get your keywords right, then you can spend many, many hours working away raising your rankings for keyterms that nobody is typing into Google!! Keyword research is more than a small part of ethical seo, it is a whole subject in itself!
The ideal is to manage to find keyterms that have a high volume of monthly searches but low competition! Remember, just because a keyterm returns millions of results in Google it does not mean that it is a good keyterm, just a competitive one!
Another aspect of Keyterm research is long chain aka long tail keyterms. For example, you would think that ranking No.1 for the keyterm “mortgage” would be amazing! It has MILLIONS of results after all!
But the clever ethical SEO would be more bothered about ranking for “low rate mortgage”, “fixed term mortgage”, “variable rate mortgage” or “buy to let mortgage”. these keyterms are likely to have less competition, and are actually probably closer to what people are typing into google!
Finding keyterms that have low competition, but high search volume really is a skill of its own. Some people often use a keyword tool to help them.
A good SEO specialist will know what to do, and will often start by researching about your specific niche to give them a good understanding of your customer base before starting out on any seo campaigns for you.
Ethical SEO - Kingpin-seo is a specialist in ethical SEO, they are based in the UK and serve websites across the globe.