Marketing Your Great Idea - It Isn’t Magic - It’s Marketing
How many times have some entrepreneurs succeed with their idea while others with the same idea have failed? The reason why some ideas spread How many great ideas don’t get anywhere because no one hears about them? like wild fire and others die like a candle in the wind is simple-MARKETING! The marketing strategies and decisions you make will determine the success and lifespan of your product or idea. Today’s marketplace offers more marketing solutions than ever before but finding the right marketing solutions can be more complex than in the past.
You have finally found your niche. You have arrived at that great idea and researched it and fine tuned it and now you are ready to spread the word. The days when word of mouth could turn your great idea into a profitable product are gone. True, initially, word of mouth helps you refine your niche by obtaining feedback but to truly break into a market that is bursting with new concepts everyday it takes planning and market savvy.
The internet offers one of the biggest and most accessible venues to market your concept. But entering into the world of high-tech advertising and marketing is not as easy as it may seem. Casting a wide net can get you lost in the catch and it is important to direct your marketing resources where they will do you the most good.
After all, millions of concepts and products are introduced into the market everyday and you want yours to stand out from the fray. Marketing through the Internet is your best chance to reach your target population and create excitement about your idea. The first decision facing you is finding a home for your product on the Internet through a Web site. Remember that your product will be judged and evaluated by the substance and appearance of your Web site and it is worthy of careful planning and design. This is the first step you will take in your marketing strategy.
Don’t be afraid to outsource this aspect of your marketing plan because the stakes at this stage are very high. A poorly designed Web site is a sure path to failure. There are many highly professional technicians who can design a Web site that will attract customers and inspire them to learn more about you and your concept. This does require an investment but if your marketing dollars are tight, make Web site development a priority. You can keep costs low by limiting costly add-ons like sound and focusing on simple graphics and top quality Web content. The wording you will use forms the substance of your Web site and many small business advisory companies offer low cost Web content services that will ensure that not only does your message and vision come across but they do so with style and panache.
Taking marketing planning one step at a time is the best way to approach an intimidating task. The key is to focus on marketing itself and make it your number one priority. Waiting for word of mouth to bring customers to your door is unrealistic and limiting. Your idea can revolutionize an industry but only if the right people discover it. Taking the first step in forming a marketing strategy by setting up a Web site can be the start of a great idea becoming a great solution. Your proactive approach in going after the customers you need is the difference between a shout and a whisper in the marketplace. Make sure that your shout is the one everyone hears above the noise and commotion of a busy and crowded world. When your voice is the loudest and most articulate sound in the marketplace, your great idea will become the solution that people have been waiting for.
Melissa Vokoun is a successful Business Advisor, Coach and Trainer. From 1983 to 2005 she was COO and VP of Sales and Marketing for a national telecom equipment distributor. Her passion for business, working with clients in solving critical issues in the strategic, tactical and operational areas of growth continues. She is now President and Founder of NuVo Partners and Successful Business Advisors and The Coaching Queen. To learn more about the services available, please visit the website at: http://www.coachingqueen.com or call 847-392-6886.