The Top Four Ways To Buy Visitors For Your Website

June 26th, 2008

I’d be surprised if you got any significant search engine results from Google within the first seven or eight months although you may attract some visitors from Yahoo and MSN search. The bottom line is: if you’re looking to kick-start the popularity of your website then you should really consider buying visitors initially.

1) Pay per click

Probably the most popular way of bringing in visitors en masse is paying to appear in search engine results if certain phrases have been searched for. Google Adwords is by far the market leader in this format of advertising. All you have to do is sign up, make a small deposit to activate your account, choose your keywords, select how much you’re willing to pay per click (this denotes how high you’ll appear in the paid advertising results for your keywords) and select a maximum daily budget. Easy! Just pay attention to your budget and make sure that you can make a long-term profit.

Other increasingly popular pay-per-click advertising is offered by MSN AdCenter and Yahoo Search Marketing, which both operate in an extremely similar manner to Google Adwords. There are other products available such as Clicksor or Oxado, where the amount that you have to pay per click may be less. However, on the down side, the amount of visitors that such smaller networks can refer to you will probably be less. It’s probably best to start with Google Adwords, and experiment with others should you wish to do so.

2) Pay per lead

If you’re going to be offering a product or service then it’s worthwhile considering pay-per-lead. This means that you pay when you receive specific information from prospective customers such as a name, email address, telephone number and location. The most popular integrator of this service in America is Commission Junction (CJ.com), while Trade Doubler is particularly popular in Europe.

3) Pay per transaction

Paying a percentage of a transaction fee to whoever refers you the customer is appealing because it’s virtually impossible to make a loss. However, this may not be too appealing for whoever is advertising your website, as they don’t know the likelihood of a sale being generated and they don’t know how often a sale will be made. This method of promoting your product or service should be considered as part of a more extensive marketing strategy. Again, two of the most popular players in this field are CJ.com and TradeDoubler.com.

4) Buy text links

Although frowned upon by the major search engines, a purchased link is actually often indistinguishable from organically grown links. As long as the link points directly to the intended web page and not to a third party provider, this should grant you a higher ranking in a search engine. You should also read other articles on linking strategy before proceeding with participating in a link purchasing campaign. Once you have decided that this is for you, trial a campaign with Text-Link-Ads.com.

David Bain is founder of the independent business

articles resource, http://www.BuildYourOwnBusiness.biz.

BuildYourOwnBusiness offers the latest business news & management advice on how best

to build your own business - business articles on Strategy, eBusiness, Change

Management & much, much more.

Google SEO Forum Advice

June 25th, 2008

Google can bring you an avalanche of traffic when you get into their top ten positions for popular keywords. You want your site on these high positions, but you don’t know how they do it.

Somehow you end up lurking in the SEO forums where the experts reveal how to rank high in Google. You apply their advice to your own site and hope it works.

Many weeks later, you type in your keyword, but can’t find your site listed anywhere on Google.

Why?

Was it you or was it the advice you read on the SEO forums?

Well, don’t blame yourself for tryingâ?¦ Next time you seek advice on the SEO forums you should be critical of what you hear.

Ask them how they arrived at their conclusions. Can they show proof that it works? Do they have the hard data to backup their claims?

Members of SEO forums just pass along what they have heard from someone else. They can’t provide proof because they don’t have top positions themselves.

Naturally, no one smart will reveal the true secrets to ranking high in Google. They would be crazy to make life harder for themselves.

People who do achieve high rankings in Google don’t hang out in the SEO forumsâ?¦ They don’t need to.

So where can you get true advice that does help you rank high in Google?

First, make sure the person supplying the advice can provide proof that it works.

Second, make sure that person has the hard data that you can look over to verify.

Third, don’t expect members on SEO forums to know the answers.

Ultimately, you’ll realize SEO forums can be a waste of time if you are seeking true advice. There are true experts out there, but they probably aren’t lurking in the forums waiting to post answers for the SEO newbie.

Copyright © 2007 by Leroy Chan

Discover the Google ranking factors that improve search position results. Visit http://www.internetmarketingview.com/seo/ranking-factors/ and see what top sites do to achieve their high rankings in Google.

60 Day Sandbox for Google & AskJeeves; MSN Indexes Quickest, Yahoo Next

June 25th, 2008

Search engine listing delays have come to be called the Google Sandboxeffect are actually true in practice at each of four top tiersearch engines in one form or another. MSN, it seems has theshortest indexing delay at 30 days. This article is thesecond in a series following the spiders through a brand newweb site beginning on May 11, 2005 when the site was firstmade live on that day under a newly purchased domain name.

First Case Study Article

Previously we looked at the first 35 days and detailed thecrawling behavior of Googlebot, Teoma, MSNbot and Slurp asthey traversed the pages of this new site. We discovered theeach robot spider displays distinctly different behavior incrawling frequency and similarly differing indexing patterns.

For reference, there are about 15 to 20 new pages added tothe site daily, which are each linked from the home page fora day. Site structure is non-traditional with no categoriesand a linking structure tied to author pages listing theirarticles as well as a “related articles” index varied bylinking to relevant pages containing similar content.

So let’s review where we are with each spider crawling andlook at pages crawled and compare pages indexed by engine.

The AskJeeves spider, Teoma has crawled most of the pages onthe site, yet indexes no pages 60 days later at this writing.This is clearly a site aging delay that’s modeled on Google’sSandbox behavior. Although the Teoma spider from Ask.com hascrawled more pages on this site than any other engine over a60 day period and appears to be tired of crawling as they’venot returned since July 13 - their first break in 60 days.

In the first two days, Googlebot gobbled up 250 pages and didn’t return until 60 days later, but has not indexed evena single page in 60 days since they made that initial crawl.But Googlebot is showing a renewed interest in crawling the site since this crawling case study article was published on several high traffic sites. Now Googlebot is looking at afew pages each day. So far no more than about 20 pages at a decidedly lackluster pace, a true “Crawl” that will keep it occupied for years if continued that slowly.

MSNbot crawled timidly for the first 45 days, looking over30 to 50 pages daily, but not until they found a robots.txtfile, which we’d neglected to post to the site for a week andthen bobbled the ball as we changed site structure, thenfailed to implement robots.txt in new subdomains until day 25 - and THEN MSNbot didn’t return until day 30. If littleelse were discovered about initial crawls and indexing, wehave seen that MSNbot relies heavily on that robots.txt fileand proper implementation of that file will speed crawling.

MSNbot is now crawling with enthusiasm at anywhere between200 to 800 pages daily. As a matter of fact, we had to usea “crawl-delay” command in the robots.txt file after MSNbotbegan hitting 6 pages per second last week. The MSN index nowshows 4905 pages 60 days into this experiment. Cached pages change weekly. MSNbot has apparently found that it likes howwe changed the page structure to include a new feature whichlinks to questions from several other article pages.

Slurp gets strangely inactive then alternately hyperactive for periods of time. The Yahoo crawler will look at 40 pagesone day and then 4000 the next, then simply look at the homepage for a few days and then jump back in for 3000 pages thenext day and back to only reviewing robots.txt for two days.Consistency is not a curse suffered by Slurp. Yahoo now shows6 pages in their index, one an errors page and another is a”index/of” page as we have not posted a home page to severalsubdomains. But Slurp has crawled easily 15,000 pages to date.

Lessons learned in the first 60 days on a new site follow:

1) Google crawls 250 pages on first discovery of links to site.Then they don’t return until they find more links and crawlslowly. Google has failed to index new domain for 60 days.

2) Yahoo looks for errors pages and once they find bad linkswill crawl them ceaselessly until you tell them to stop it.Then won’t crawl at all for weeks until crawling heavilyone day and lightly the next in random fashion.

3) MSNbot requires robots.txt files and once they decide theylike your site, may crawl too fast, requiring “crawl-delay”instructions in that robots.txt file. Implement immediately.

4) Bad bots can strain resources and hit too many pages tooquickly until you tell them to stay out. We banned 3 botsoutright after they slammed our servers for a day or two.Noted “aipbot” crawled first then “BecomeBot” came alongand then “Pbot” from Picsearch.com crawled heavily lookingfor image files we don’t have. Bad bots, stay out. Best toimplement robots.txt exclusions for all but top engines iftheir crawlers strain your server resources. We consideredexcluding the Chinese search engine named Baidu.com whenthey began crawling heavily early on. We don’t expect muchtraffic from China, but why exclude one billion people?Especially since Google is rumored to be considering apossible purchase of Baidu.com as entry to Chinese market.

The bottom line is that we’ve discovered all engines seem todelay indexing of new domain names for at least thirty days.Google so far has delayed indexing THIS new domain for 60days since first crawling it. AskJeeves has crawled thousandsof pages, while indexing none of them. MSN indexes faster thanall engines but requires robots.txt file. Yahoo’s Slurp crawlson again off again for 60 days, but indexes only six of total15,000 or more pages crawled to date.

We seem to have settled that there is a clear indexing delay,but whether this site specifically is “Sandboxed” and whetherdelays apply universally is less clear. Many webmasters claimthat they have been indexed fully within 30 days of first posting a new domain. We’d love to see others track spidersthrough new sites following launch to document their resultspublicly so that indexing and crawling behavior are proven.

© Copyright July 18, 2005 Mike Banks Valentine

Mike Banks Valentine is a search engine optimization specialistwho operates WebSite101 eCommerce Tutorial and will continue reports ofcase study chronicling search indexing of Publish101 Article Resource

Click to Contact Mike Valentine

Magnetic Sponsoring - Learn How To Generate Leads On The Internet Using Magnetic Sponsoring

June 19th, 2008

Network marketing reps are usually faced with two important needs - the need to get more sales, and the need to get more cash flow.

Magnetic Sponsoring is an online system that teaches them how to generate qualified leads through the Internet and earn money at the same time while they are building their database.

So how does Magnetic Sponsoring work?

Firstly, a network marketing rep who subscribes to the system will receive a physical book that teaches them how to develop the winning posture of a leader or a person that is proficient in that field. This causes people to attract prospects to their doorstep.

Secondly, a person who utilizes the Magnetic Sponsoring system is very clear about what true marketing is all about. The reason why this is important is because there are many network marketing reps that are in network marketing but they don’t know a thing about marketing at all! This explains why they keep on approaching all their friends like a hungry mosquito!

Thirdly, Magnetic Sponsoring provides the online framework that is designed to help you qualify your leads using lead capture forms and follow up techniques. Those who are interested in the Magnetic Sponsoring program will be able to subscribe to their training system and it will qualify them to see if they are suitable to become a network marketing rep and hence it saves you time from hunting down all the people who are not interested in your opportunity to begin with.

Magnetic Sponsoring also teaches them how to conduct prospecting using online tools such as rebrandable reports, Google Advertising, training videos and other materials to attract prospects into your marketing pipeline, so that even people who do not join your downline will still provide you additional cash flow so that it can keep your network marketing business going while you generate leads.

For a free preview of Magnetic Sponsoring, be sure to visit Magnetic Sponsoring Review at http://www.magneticsponsoringreview.com

Increase Your Search Engine Rankings and Page Rank

June 19th, 2008

Why is it that most webmasters ignore the most important aspects of SEO? All you hear people talk about is keywords and keywords phrases. Now keywords are very important and should be a part of your search engine optimization. But do not forget about everything else that goes into proper SEO. If you want to increase your search engine rankings and page rank you also need to follow these 5 steps.

1. Link popularity

2. Page Rank

3. Out-going links

4. Anchor text

5. Search engine penalization…

Often people ignore all of those CRITICAL elements to SEO mainly because they don’t understand them. And for good reason, SEO can get incredibly complicated.

For example, did you know you get hurt by linking to websites that have been penalized by search engines? Honestly, SEO is no joke - it’s hard stuff, so if you were to try to do this on your own - I’m not so sure you could do it. Heck, I know I couldn’t. Trying to do everything by hand will drive you crazy and you leave the door wide open for mistakes to be made. One little mistake can drop your search engine rankings or worse get you banned.

When tackling a task as important as search engine optimization, you should invest some money in software that will help you do all the needed steps to proper SEO. The right software can increase your search engine rankings, increase your sales and save you a tremendous amount of time. Remember this is an investment into your business.

A few years ago you would have had to buy a number of different software packages to do all the required tasks of proper SEO. Not anymore. There is a piece of software called SEO Elite that has combined all these tasks in one complete software package. When you are implementing your SEO strategies, use only white hat techniques. By using these techniques you will never get banned by the search engines for using black hat or dirty techniques to fool the search engines. Search engines today have very sophisticated systems of tracking web sites. If you are doing something shady, they will find you. Stick to the white hat techniques.

When you are getting links for your site, one way links are much better than reciprocal links. A good way to get one way links is to submit your site to directories and by using social networking sites like digg. Search engine optimization is a lot of hard work. Getting the right software to help you is a big deal. The software can get much needed information quickly and speed up the process to increase your rankings and page rank.

Peter O’Brien has been an internet marketer since 2006

To learn more about SEO Elite software package and see demo videos of the software in action then visit http://www.jamisonsoftware.com/

How to Improve Link Popularity Using Articles

June 19th, 2008

There are probably a thousand and one ways to improve link popularity for your website so that it can rank well in the search engines. Many come and go but article marketing and content publishing still remains effective even till today. The search engines exist for content and this fact is not about to change. Articles and content work by attracting targeted traffic, get more links to your website and help your site rank well in the search engines.

Quite simply, your article has to be relevant to the theme of your website. It has to contain the right keywords, both in the article title as well as the content for the purpose of keyword targeting and SEO. While doing so, do pay attention to creating content that provides useful information to your potential readers.

Creating a good article can improve your link popularity when your visitors bookmark your site at the social bookmarking sites. They may even mention your website to their friends or for that matter share with their subscribers. It is possible that they even publish your article on their websites and credit you with a backlink to your website.

From what we can see, writing good articles is the way to go. Imaging having more articles published and indexed in the major search engines. This can bring you a lot of traffic. In each article that is submitted, be sure to set up the author resource box correctly. Make sure the link to your website is working properly. It helps also to include a statement giving your readers the right to reprint or publish your article on their sites provided nothing is changed. Each publisher who decides to post your article on their high PR site means one more powerful link to your website.

Where do you submit the articles to? Article directories are the places where you want to post them to improve link popularity. These are free to submit and just one article can make a whole lot of difference to your web traffic. Due to time constraint, you may not be able to optimize the whole traffic building process by submitting to hundreds of article directories.

If time is a problem to you, target only the best ones that are highly favored by the search engines like EzineArticles, GoArticles and ArticleBase. There are others which are worth considering also. Once again, do not forget to place your website link at the author resource box. Otherwise, your article posting becomes worthless and will not help to improve link popularity at all.

Articles that are well written can be used for other purposes as well to improve link popularity. They can be used as content for newsletters and ebooks. On the overall, writing an article for submission remains a great way to drive more traffic to your site.

Find out from my income blog on which article submission software marketers are using to improve the link popularity of their sites to pull in more traffic and rake in more sales.

Learn more as he shares about effective article marketing and the top article submission software internet marketing experts use to drive instant traffic to their websites. Also, read another popular article on how article submission software can pull in huge profits.

Can You Pass this Quick Google AdWords PPC Quiz?

June 18th, 2008

Listen: Holidays are over, and we’ve landed in 2007. Now, it’s time to see if you’re truly prepared for this year’s even rougher and tougher Google AdWords battleground.

If you can answer 8/10 of the following questions correctly, you’re likely prepared. If you can’t, you’re probably going to be eaten for lunch by the more knowledgeable AdWords PPC sharks this year.

Answers are at the bottom of the page. No peeking, OK?

1. Google AdWords allows the following phrases in ad text;

a. ‘Click Here’
b. ‘Start Here’
c. ‘Look Here’

2. True or False? Google allows you to have a popup ad on your landing page.

a. True
b. False
c. It depends

3. You should optimize your Google PPC ads for;

a. CTR (Click Through Rate)
b. ROI (Return On Investment)
c. Both CTR and ROI
d. Entertainment value

4. Mentioning the price of your product or service in your ad text is;

a. Recommended by Google
b. Not recommended by Google
c. Mandatory in certain categories

5. Using your site’s Home page as a landing page for your Google ads is a;

a. Good idea
b. Bad idea
c. Very, very bad idea

6. What’s a proven effective way of ensuring your ad is displayed, when someone searches for your competitor’s products?

a. Bid on keywords that are your competitor’s brand name or products
b. Use Dynamic Keyword Insertion
c. There is no legal way to do this

7. Which of these should you consider the major weaknesses in the majority of today’s Google ad campaigns?

a. Overbidding
b. Insufficient grouping of keywords to specific Google PPC ads
c. Weak headlines

8. The #1 position in Google PPC results can often be a poor place to aim for because;

a. It generates high traffic, but lousy results when the prospect hits your landing page
b. It’s often an impossible position to achieve, as big advertisers have established a strangle-hold on that position
c. It removes the beneficial ‘pre-qualification’ function performed by higher position competitors’ ads
d. All of the above

9. Which of the following words has research proven to be the most effective at increasing a typical Google ad’s CTR?

a. ‘More’
b. ‘Why’
c. ‘Killer’
d. ‘How’

10. Having a search keyword in your ad’s display URL is proven to;

a. Increase your Google ad’s Quality Score
b. Decrease your Google ad’s Quality Score
c. Have no effect on your Google ad’s Quality Score

ANSWERS

1. B. ‘Start here’ is allowed (the other two aren’t).

2. B. False. According to Google, ‘We do not allow links to landing pages that generate pop-ups when users enter or leave your landing page. We consider a pop-up to be any window, regardless of content, that opens in addition to the original window.’ (Yes, I do realize there are ways around this - but we’re not going to talk about ‘black-hat’ stuff here).

3. C. Optimize for both CTR and ROI. Why? Achieving a high CTR with lots of low-quality traffic that doesn’t convert, is pointless. But also isn’t having a high ROI and only one click a day a waste of time too? Solution; optimize for the right mix of both.

4. A. Recommended by Google

5. C. Don’t even think about it. Chances are your Home page does not have the tailored content necessary to convert well as a landing page for your Google ads. Create a tailored page for each ad group instead. Don’t have one? Switch your ads off…and get one!

6. A. Bid on keywords that are your competitor’s brand name or products

7. B. If your ad copy matches the keywords exactly, prepare for a significant boost in your Click-Through-Rate (CTR)! Keywords should always be included in your ad. If the exact keywords show up in your ads, they get highlighted in bold. In particular, try including the exact keyword(s) in the ad’s headline.

8. D. All of the above.

9. C. Believe it or not, the word, ‘killer’ is proven to be a real attention-getter in Google ads. Why? Who knows - but it works.

10. A. Having the search keyword in your ad’s display URL is proven to give your ad a healthy position boost - for free!

Did you pass? If you did, well done! For the rest of us, here’s the bottom line:

If you want to avoid becoming Google’s 2007 Least Likely to Succeed, perhaps it’s time to brush up on your Google AdWords skills. What are you waiting for?

Roger Hall of BetterClix.com develops programs and pay-per-click ads to help you succeed in your business. Find out more today how to create Pay-Per-Click ads that work, with his popular FREE series of PPC Tips for advertisers. Available at: => http://www.betterclix.com/adwordsmyths.html

Make Money Online With Google Adwords

June 18th, 2008

Making money with Google is one of the quickest, easiest and most effective ways to make money online. The reason is because the traffic is laser targeted. If somebody types in, for example, â?˜work from home jobâ?? they are looking to find a home based job. In comparison if a user is on a general news site letâ??s say and sees a banner or text ad for a work from home job they are less likely to be interested. What Google allows you to do is instantly put your product or service in front of people who are actively looking for it. This comes in the form of Google Adwords. If youâ??re unfamiliar with adwords they are simply the text ads you see at the top and right hand column of Googleâ??s search engine results pages. Advertisers bid against one another for placement. Ideally you want the top spot on the first page.

You can find a multitude of affiliate products that will pay you a percentage of sales you generate. You can advertise these affiliate products on Google and often earn head-spinning amounts of money, especially if you find a hot product with a generous commission and can achieve a top placement on Google. Itâ??s an easy way to make money online and there are so many niches youâ??ll never run out of areas in which to make money from.

The downside to making money with Google Adwords is that itâ??s so effective that everybody wants in on the action and the prices continue to rise year after year squeezing out many advertisers and reducing profit margins for nearly everyone.

If you truly want to make money online with Google adwords you need to keep your ad costs down. You can do this using a combination of techniquesâ?¦ optimization and cost offsetting are the number one tactics.

Optimizing simply means tracking which keywords and phrases get clicks and convert the best. Typically longer tail keywords convert better as opposed to broad general terms. Example: Make Money is less likely to convert than say make money online with Google adwords. The latter is more specific. The user is not looking for any old way to make money online. They want to do it using Google Adwords.

Another optimization tactic is placing high initial bids for keywords when you setup a new campaign. This gets you higher placement which nearly always leads to a higher click-thru rate. The higher the CTR the more relevant Google sees your ad being and therefore they rank your ads higher. Relevancy trumps bid amount always. You’ll be able to slowly lower your cost per click amount and still retain your placement.

Of course there are other optimization techniques, but these are the two big ones.

The next method is offsetting. Offsetting is the brilliant tactic to get your adwords ads free. One brilliant internet marketer is getting over 12 million a year in free Google Adwords using an easy secret. He offsets his ad costs to his competitors. Crazy sounding, I know. But it works like a charm.

In conclusion, Google adwords is one of the easiest ways to make money online. You can start making money within minutes and your traffic is laser targeted leading to higher conversion rates and greater profits. But it’s getting expensive and more competitive so you must employ optimization and offsetting techniques to remain in the game and grow your earnings.

Bill Broich is a professional internet marketer specializing in Clickbank products and Google Adwords. To discover how to get free Google Adwords visit his webiste: Make Money Online With Free Google Ads

Tips for Improving Your Website’s Google Position

June 18th, 2008

If you’re an Internet marketer then you have probably been beat over the head with the notion of how important it is to get on the front page of Google’s search results. This is a crucial aspect of effective Internet marketing, as the higher you are ranked on Google the greater your chances for driving highly targeted traffic to your website. We all know that more traffic means more sales, so this is extremely important. There are a few tips and tricks that Internet marketers are using to increase their website’s Google position.

One of the techniques that many Internet marketers are using to get a higher Google position is creating backlinks. Backlinks are created when another website contains a link that goes to your website. Hyperlinks are forward links, such as when your website contains a link to another individual’s webpage. These can be created by several different methods. One method of creating backlinks is to use forum marketing. You sign up for forums that are relevant to your niche, and in your signature you place a link to your website. Every comment you leave on the forum will create a backlink. Another great way to create backlinks is to use SEO Elite software, which offers tools and features specifically to help you create effective backlinks.

Another effective method of getting your website a higher Google position is called article marketing. This is simple, and the best part is, it’s free! All you have to do is write articles about your product, or articles that are in some way relevant to your product, which will be optimized to be indexed by search engines. You optimize these types of articles by inserting relevant keywords a certain number of times, which the search engines spiders will pick up when the content is published on your website. It’s best to include your keyword between 3-7 times in your article.

If you’re interested in learning more about SEO Software like SEO Elite and how you can increase traffic to your website click here SEO Elite Software Reviews.

Search Engine Terms And Definitions

June 18th, 2008

There are numerous terms on the Internet that most people have probably seen, but are definitely not familiar. If you have a website or blog online, the foremost concern on your mind would be traffic to your website. Traffic to your website would be a good indication of how popular your site is, and if it is connected to your online business, how much money you can expect to make.

In this article, I shall make a short compilation of the most popular Internet terms associated with website traffic and popularity.

SEO, which stands for Search Engine Optimization, is the process or technique of increasing the number of visitors to a website by ranking high in the search results of a search engine. It is common practice for Netizens to only view roughly the first three pages of any search. Hence, where a website appears, or ranks, in a search result is extremely important for getting traffic. SEO considers how search engine algorithms work and will usually involve tweaking a site’s programming code, presentation and structure.

SERP, which stands for Search Engine Results Page, is the webpage or site that a search engine returns from a search. Major search engines usually return these listings on their SERPs; listings that have been indexed by the search engine’s spider, a human, and paid listings.

Spiders (or alternatively known as webcrawlers) are programs that are written to explore the World Wide Web and retrieve some or all of the information that are referenced in a document. As most web pages contain links to other pages, a spider can start its work almost anywhere. As soon as a spider sees a link to another page, it will go off to that page to get data.

Backlinks is the term used for links located on other websites that link to your website. Backlinks are extremely important to SEO as most search engines determine the search engine ranking of a website by the quality and quantity of backlinks to that website. To find your website’s backlinks, type in link:www.yoursiteurl.com in any search engine. Alternatively, you can make use of Ablewise.com’s free domain statistics tool; this tool will show you the number of backlinks you have from Google, Yahoo and MSN Live.

PageRank is Google’s patented algorithm to determine the overall importance of a webpage. This algorithm will consider factors such as content, inbound links and quality of the webpage. However, many factors influence PageRank; thus, it is not a very accurate indicator of how well a page ranks for particular keywords. Contrary to common belief, “page” in PageRank is not related to “page” in webpage. It is from the name of Larry Page, one of PageRank’s inventors.

Do stay tuned for more terms and definitions to come.

The author writes occasional articles of interest in finance, advertising and IT related topics.