Secrets To Avoid The Google Slap
Have you recently been slapped by Google and been shocked that some of your bid prices have risen as high as ten dollars a click. Google has been making changes to its algorithms and you may have found it very difficult to use Google Adwords and actually generate profits. The web sites that have been hit the hardest are Adsense web sites, affiliate sites, one page sales letter sites and landing pages. Google Adwords may seem like a mystery. However if you know how to fix it you can continue using Google Adwords. Also adverts going to large web sites with lots of quality content have been unaffected.
Now let us look at what Google actually wants and the reasons that they have implemented this Google slap that actually can drive many Google Adwords advertisers to other search engines. According to Google they have received many complaints from users about their experience and this is the reason driving the changes. The main offenders are landing pages, sales letters and web sites that have too similar content with too many adverts. If your web site does not fall into the above categories it is unlikely that you will be affected.
I am going to go through some steps you can take to improve your quality score on the affected pages and help reduce your advertising bids. You need to make sure that your sponsored adverts can be separated from your normal content. Blending your adverts with your content does help to improve your click through rates, but Google wants you to distinguish the adverts. If you require a user to register for example submit their email address to gain access to your information this is going against the Google guidelines and you need to at least provide a preview of what they will receive. You need to provide pages that provide substantial and useful content to your web site users. This is largely a problem for Google Adsense arbitrage sites. Once you have applied these tips you need to include the keywords that you are targeting in the title and header tags and between two and five percent in the body. Also if you put your landing or squeeze pages up on a large web site with lots of good quality content pages and a good page rank the quality score of the web site will boost your landing page score.
Once you have applied these changes to your web sites to avoid the Google slap they will have a significant impact on your business.
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Mark Abrahams is a full time internet marketer who has helped others to earn a living online.