The Future Of Your Website - Where Are You Heading To?
As a webmaster or/and an online marketer, you would love to see your online solution become popular either around your region, your country or even around the world.
Today you notice Internet is moving fast and you should focus on working hard to bring your web site some new look, new content, new features and so on. You must also think there is still room for your business even if you clone existing solutions. This sentiment is quite vouched by the fact the World Wide Web is kind of a big mess and there is plenty of work to do around it.
When you study the competition between all major search engines: Google Yahoo and MSN, you may become discouraged by the speed and profusion of updates.
There are so many tools and online features which never stop to involve: Google Labs, Google Maps, Yahoo Maps, Msn search, Msn messenger, Google Talk, Gmail, Yahoo mail, Google Pays (GPays), Google Analytics, Google toolbar, Msn toolbar, Yahoo toolbar, Google news, Msn news, Yahoo news etc.
How about you and your online solution?
You may be alone or just surrounded by few people working on your labour which will likely never reach the level of those search engines!
Overwhelmed by so many moves, is your web site going to show up one day? 3 options should come to your mind:
1) You are alone -> you give up,
2) You have money and you sincerely believe you will get to what you want,
3) You are alone but you get the motivation, SEO (Search Engine Optimization) skills and time.
Except the first option which does not require any comments, let’s sit back and talk about the last 2 options.
Today you just launched your brand new web site and now wish to improve the ranking of your pages for better indexing in Search Engines such as Google. You know about a good SEO expert and decide to give him a try. There are so many ‘SEO experts’ on the Web. You may not be sure how relevant is the job of the one you hired but I can tell you that is not an easy task for anyone to know about that, furthermore for a beginner in the SEO industry.
In both cases (2 and 3) the search engine expert will look over all existing seo tips and techniques, drop the black hat ones, the bad SEO techniques (if the SEO manager is not experienced, you will meet failure in your quest to a high rank) and perform some good work on your web solution and its indexing.
The Seo experts will likely use tools helping him focus his moves, analyse statistics, read articles, read top ranking websites in your field; he may use some web services such as links exchange - Website traffic - SEO & Webmaster tools. As an SEO expert investor, you could also purchase one way inbound links from popular and high PR pages.
There are heaps of ways to attain what you are looking for and some of them are covered among web sites such as Links Exchange & Web site Traffic.
You are aware it is not an easy task and it can be time consuming but as the web grows and technology involves, your website could become as popular as Google!
Look in the past in the Real World, who could think that would be possible to make a man become invisible! Well now it absolutely conceivable, here is an interesting article on the subject: ‘Can they make you invisible?’‘.
Now from the SEO expert ears:
- My client asked me to draft a quote for the SEO work to do on his web solution.
- I said all right, not a problem; I will provide you a detailed quote, just give all details of the web site and the targeted keywords.
- He replied: How long it is going to take to be first on Google, Yahoo and MSN?
- …
That last question is pretty clumsy but that is the question SEO experts will get from “future web site owners”.
Here is my best shot for an answer:
- Well I know of a good future teller down the street, how about asking him?
Don’t forget the big smile, you should still look commercial.
To the SEO experts’ clients:
If you don’t get any answers for the above question (how long…), don’t go to another SEO expert who just replied:
- Oh, about 6 months…
After 6 months, you will say:
- I can’t find my website on Google 1st page!
I let you figure out the course of the events.
To conclude on this article, after seeing your future teller, you as a web site owner still don’t know where you are heading to because most of the time you start with a tool (web service, content…) and you will improve this tool according to web users’ feedback, Internet trend, your personal view and so on. You will change the design, add content, you may even change the main target of your pages.
If you still decide to launch a new website from scratch, I would say go ahead, why not, there is still room and if you focus on some good and new solutions then you will eventually make it .
In any case be patient, if your web site is good, people will talk about it, that could even start from your mouth then it would be spread around the World by words of mouths, why not?
Etienne Peysson
Editor of Links Traffic - Exchange Links & Website Traffic